Overview: Furniture Mart USA is seeking a visionary, results-driven Vice President of Marketing to lead and scale our enterprise marketing function across a dynamic, multi-brand portfolio. Reporting to the CEO, this executive will drive strategy, structure, and performance across retail showrooms, e-commerce, and marketplace channels.
This is a pivotal leadership role for a modern marketing operator who can blend brand-building with performance rigor. You will lead through senior functional leaders across Creative, Media, and Marketing Operations to build a unified, high-performing marketing organization that fuels growth and strengthens our competitive position.
At Furniture Mart USA, marketing is a core growth engine. Your mission is to accelerate revenue, elevate our brands, and create seamless, compelling customer experiences across every channel.
What You’ll Own
Executive Leadership & Team Development
Lead, coach, and develop senior marketing leaders (Creative, Media, Marketing Operations), driving accountability and excellence
Architect and evolve the marketing organization to support scale, speed, and effectiveness
Build a best-in-class leadership bench through hiring, development, and succession planning
Own the marketing P&L, including budget strategy and investment allocation across brands and channels
Brand Strategy & Portfolio Leadership
Define and lead portfolio strategy across Furniture Mart USA’s family of brands, ensuring clear differentiation and positioning
Elevate brand storytelling and execution across all touchpoints-from showrooms to digital experiences
Partner with Creative leadership to ensure consistent, high-impact brand expression that drives consideration and conversion
Omnichannel Growth Leadership
Drive performance across brick-and-mortar retail, DTC e-commerce, and marketplaces
Partner with merchandising, operations, and sales leadership to maximize traffic, conversion, and sell-through
Optimize the full customer journey across digital and physical interactions
Expand and strengthen owned channels (email, SMS, loyalty, CRM) to drive retention and lifetime value
Media Strategy & Performance Marketing
Set and oversee media strategy, including channel mix, spend allocation, and performance goals
Ensure disciplined, data-driven investment tied directly to business outcomes
Build robust measurement frameworks and reporting to inform executive decision-making
Continuously improve efficiency across CAC, LTV, ROAS, and overall marketing productivity
Innovation, Data & Marketing Operations
Advance Furniture Mart USA’s data, analytics, and AI-enabled marketing capabilities
Champion a culture of experimentation, testing, and continuous optimization
Scale marketing technology, processes, and insights to enable sustained growth
What Success Looks Like
Accelerated revenue and comparable sales growth driven by marketing
Strong growth across e-commerce and marketplace channels
Improved customer acquisition efficiency and lifetime value
Increased conversion rates, showroom traffic, and customer engagement
A high-performing, scalable marketing organization aligned to company growth goals
Qualifications Required
12+ years of progressive marketing leadership experience, including 5+ years leading senior leaders
Proven ability to drive significant revenue growth at scale (e.g., $500M+ environments)
Strong experience in retail, omnichannel, or consumer-facing businesses (furniture, home, or related categories preferred)
Demonstrated success building and leading multi-functional marketing organizations
Experience owning a marketing P&L and managing large media budgets with ROI accountability
Track record of measurable results (revenue growth, improved ROAS/CAC, conversion gains)
Deep expertise across brand, retail, digital commerce, marketplaces, paid media, and CRM
Preferred
Experience in multi-brand portfolio environments
Familiarity with modern marketing technology stacks and AI-driven tools
Success in fast-paced, results-oriented organizations
Leadership Capabilities
Strategic, enterprise-level thinker who drives alignment and execution
Strong communicator who influences across executive and cross-functional teams
Talent developer who builds high-performing, accountable teams
Data-driven decision-maker with a deep understanding of performance metrics
Why Furniture Mart USA
Opportunity to shape marketing at scale within one of the nation’s leading furniture retailers
A CEO-facing role with enterprise-wide impact
Collaborative, growth-focused culture that empowers innovation and action
Competitive executive compensation package, including performance incentives
Comprehensive benefits including medical, dental, and 401(k)
Join Us
If you are a builder, operator, and leader ready to transform and scale marketing in a high-growth omnichannel business, we invite you to join Furniture Mart USA and make a lasting impact.
Furniture Mart USA is an Equal Opportunity Employer