VP of Marketing
Sioux Falls, SD
Overview:
Furniture Mart USA is seeking a visionary, results-driven Vice President of Marketing to lead and scale our enterprise marketing function across a dynamic, multi-brand portfolio. Reporting to the CEO, this executive will drive strategy, structure, and performance across retail showrooms, e-commerce, and marketplace channels.
This is a pivotal leadership role for a modern marketing operator who can blend brand-building with performance rigor. You will lead through senior functional leaders across Creative, Media, and Marketing Operations to build a unified, high-performing marketing organization that fuels growth and strengthens our competitive position.
At Furniture Mart USA, marketing is a core growth engine. Your mission is to accelerate revenue, elevate our brands, and create seamless, compelling customer experiences across every channel.
What You’ll Own
Executive Leadership & Team Development
Brand Strategy & Portfolio Leadership
Omnichannel Growth Leadership
Media Strategy & Performance Marketing
Innovation, Data & Marketing Operations
What Success Looks Like
Qualifications Required
Preferred
Leadership Capabilities
Why Furniture Mart USA
Join Us
If you are a builder, operator, and leader ready to transform and scale marketing in a high-growth omnichannel business, we invite you to join Furniture Mart USA and make a lasting impact.
Furniture Mart USA is an Equal Opportunity Employer
Furniture Mart USA is seeking a visionary, results-driven Vice President of Marketing to lead and scale our enterprise marketing function across a dynamic, multi-brand portfolio. Reporting to the CEO, this executive will drive strategy, structure, and performance across retail showrooms, e-commerce, and marketplace channels.
This is a pivotal leadership role for a modern marketing operator who can blend brand-building with performance rigor. You will lead through senior functional leaders across Creative, Media, and Marketing Operations to build a unified, high-performing marketing organization that fuels growth and strengthens our competitive position.
At Furniture Mart USA, marketing is a core growth engine. Your mission is to accelerate revenue, elevate our brands, and create seamless, compelling customer experiences across every channel.
What You’ll Own
Executive Leadership & Team Development
- Lead, coach, and develop senior marketing leaders (Creative, Media, Marketing Operations), driving accountability and excellence
- Architect and evolve the marketing organization to support scale, speed, and effectiveness
- Build a best-in-class leadership bench through hiring, development, and succession planning
- Own the marketing P&L, including budget strategy and investment allocation across brands and channels
Brand Strategy & Portfolio Leadership
- Define and lead portfolio strategy across Furniture Mart USA’s family of brands, ensuring clear differentiation and positioning
- Elevate brand storytelling and execution across all touchpoints-from showrooms to digital experiences
- Partner with Creative leadership to ensure consistent, high-impact brand expression that drives consideration and conversion
Omnichannel Growth Leadership
- Drive performance across brick-and-mortar retail, DTC e-commerce, and marketplaces
- Partner with merchandising, operations, and sales leadership to maximize traffic, conversion, and sell-through
- Optimize the full customer journey across digital and physical interactions
- Expand and strengthen owned channels (email, SMS, loyalty, CRM) to drive retention and lifetime value
Media Strategy & Performance Marketing
- Set and oversee media strategy, including channel mix, spend allocation, and performance goals
- Ensure disciplined, data-driven investment tied directly to business outcomes
- Build robust measurement frameworks and reporting to inform executive decision-making
- Continuously improve efficiency across CAC, LTV, ROAS, and overall marketing productivity
Innovation, Data & Marketing Operations
- Advance Furniture Mart USA’s data, analytics, and AI-enabled marketing capabilities
- Champion a culture of experimentation, testing, and continuous optimization
- Scale marketing technology, processes, and insights to enable sustained growth
What Success Looks Like
- Accelerated revenue and comparable sales growth driven by marketing
- Strong growth across e-commerce and marketplace channels
- Improved customer acquisition efficiency and lifetime value
- Increased conversion rates, showroom traffic, and customer engagement
- A high-performing, scalable marketing organization aligned to company growth goals
Qualifications Required
- 12+ years of progressive marketing leadership experience, including 5+ years leading senior leaders
- Proven ability to drive significant revenue growth at scale (e.g., $500M+ environments)
- Strong experience in retail, omnichannel, or consumer-facing businesses (furniture, home, or related categories preferred)
- Demonstrated success building and leading multi-functional marketing organizations
- Experience owning a marketing P&L and managing large media budgets with ROI accountability
- Track record of measurable results (revenue growth, improved ROAS/CAC, conversion gains)
- Deep expertise across brand, retail, digital commerce, marketplaces, paid media, and CRM
Preferred
- Experience in multi-brand portfolio environments
- Familiarity with modern marketing technology stacks and AI-driven tools
- Success in fast-paced, results-oriented organizations
Leadership Capabilities
- Strategic, enterprise-level thinker who drives alignment and execution
- Strong communicator who influences across executive and cross-functional teams
- Talent developer who builds high-performing, accountable teams
- Data-driven decision-maker with a deep understanding of performance metrics
Why Furniture Mart USA
- Opportunity to shape marketing at scale within one of the nation’s leading furniture retailers
- A CEO-facing role with enterprise-wide impact
- Collaborative, growth-focused culture that empowers innovation and action
- Competitive executive compensation package, including performance incentives
- Comprehensive benefits including medical, dental, and 401(k)
Join Us
If you are a builder, operator, and leader ready to transform and scale marketing in a high-growth omnichannel business, we invite you to join Furniture Mart USA and make a lasting impact.
Furniture Mart USA is an Equal Opportunity Employer